End game: the blurring line between fantasy sports and the real thing
For millions of fans, the only thing more important than the NFL from September to January is fantasy football. In the US and Canada alone, there are an estimated 59 million fantasy sports players — one-sixth of the entire population. These players spend an average of seven hours a week — almost a full working day — consuming fantasy content, according to Andrew Billings, an expert in fantasy sports at the University of Alabama. The rise of much modern sports — most obviously cricket — is inextricably linked to gambling. So it is with fantasy sports. It’s the numbers, stupid! Then obsessing over stats. With sports gambling illegal in most states until a Supreme Court ruling in 2018 overturned a federal ban, the fantasy world filled the void.