Who’s trying to persuade us to give things up in January?
From our UK edition
Finishing touches A reminder of the campaigns trying to persuade us to give stuff up for January: – Veganuary: crowdfunded campaign set up in 2014 by a UK-based charity to persuade us to give up meat for a month. Claimed 500,000 supporters in 2021, although there is no data on how many people kept up their promise for the whole month. – Dry January: campaign established by Alcohol Change UK in 2014. Claimed 215,000 adherents last year. – Sugar-free January: no organised campaign but quoted by a number of charities in efforts to raise money. – Kick the caffeine: campaign by the NSPCC to try to persuade us to donate to it the money we would normally spend on coffee in the first month of the year.