Sam Leith

Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. Rent the man a spot on the river, and make him tick a box on a multi-thousand-word end-user licence agreement meaning that any fish he catches, ultimately, still belongs to you, and you stand to get very, very rich indeed. We live in an age where stuff we think we own is, really, stuff to which we subscribe This is the business model that now dominates the digital age. Neo-feudalism, technofeudalism, chokepoint capitalism: it gets called all sorts of things, but the basic idea it has in common is that the rules of property ownership, as we have tended to understand them for most of the history of capitalism, are shifting under our feet. We think we’re buying products.

They should make a film about Peter Murrell, shouldn’t they? Starring, possibly, Leonardo DiCaprio. Nicola Sturgeon’s ex-husband is not only a crook of shameless proportions, but for a decade or so, he somehow spent like a sailor on shore leave without anyone around him raising so much as an eyebrow. Not for him the discreet Swiss bank account or the mattress stuffed with bearer-bonds. Tom Ripley, Frank Abagnale Jr, Macavity the Mystery Cat: these figures are cautious amateurs by comparison. Is he a hypnotist? Is there a point at which incuriosity becomes a superpower?

Remember when Sir Keir Starmer was sold to us as, effectively, the anti-Boris? Where Boris was slapdash, Keir would be methodical; where Boris fibbed as easily as breathing, Keir would be truthful as a boy-scout; where Boris was boastful, Keir would be modest; where Boris exuded ambition, Keir would exude dutifulness; where Boris was charismatic, Keir would bore the pants off us; where Boris mumbled schoolroom Latin, Keir would mumble courtroom Latin. The thing about Boris is that you sort of knew what you were getting For those of us who thought Boris Johnson – like him personally though we might – ill-suited to being put in charge of so much as a round of drinks, let alone the country, Keir Starmer looked like an agreeable alternative. Well.

When I was a nipper, a staple of children’s television was a show called Why Don’t You? The full title, as the theme song made clear, was: “Why don’t you just switch off your television set and go and do something less boring instead?" Very “meta”, as we didn’t then say. And, of course, generations of children sat on the sofa gormlessly drinking Um Bongo while we watched the show’s cast demonstrate all the wholesome arts-and-crafts activities we could have been doing instead of watching TV. This was a few years before our parents discovered the joys of eating microwave TV dinners while watching Master Chef. A previous generation feared that the rise of television would put an end to children reading. It didn’t I start with this to give a bit of context.

When I was young and green and working as a gossip columnist, I learned much from the energy and enthusiasm of my colleague Lady Olga Maitland. Long before Boris Johnson decided he could be an MP at the same time as editing this magazine, Olga – she was always ahead of the curve – combined her duties as a gossip reporter with serving as the Conservative MP for Sutton and Cheam. And my goodness, she was interested in bins. She’d breeze into the offices of the Ephraim Hardcastle column at the dot of 11 every morning, trilling triumphantly – she was a great triller, was Ollie – about the latest development in her campaign to improve the bin collections in Sutton.

I wrote not all that long ago about this disconcerting situation we’re in where the only news story the Prime Minister seems capable of generating is a news story about the likelihood of his losing his job. Let’s just say, things haven’t exactly changed. As ever, Starmer said all the standard things about how everyone saying he was useless doesn’t bother him In the first week of January, his nibs thrilled the world by giving an exclusive interview to the BBC’s Laura Kuenssberg (and no doubt he’d think of this as a decisive move to draw a line under frivolous speculation in the Westminster Bubble): “‘I’ll be PM this time next year,’ Starmer tells BBC.