Keeping to the straight and narrow
Sway: The Irresistible Pull of Irrational Behaviour, by Ori Brafman and Rom Brafman Sway is a slim, stylish book that is self-consciously part of a trend. Like Blink and Freakonomics, it looks at the science of decision-making, taking obscure academic studies and applying them to everyday life. It shares with those books the breezy, anecdotal