Why I’m not falling for Prince Harry’s latest eco-venture
From our UK edition
Just when you thought Prince Harry’s post-royal career couldn’t get any more absurd, he manages to make it so. His latest venture is a service which supposedly tells you how many carbon emissions will be emitted as a result of an airline passenger’s journey by various airlines and routes – helping travellers choose the most ‘sustainable’ option. He launched it this week on a Maori television channel in which he appears with a couple of ‘ratings agents’ which pretend to assess his environmental impact as a tourist in New Zealand. Why use Maoris to push it? Harry is presumably hoping that the viewer will draw some kind of association between a traditional Maori lifestyle, with low environmental impact, and his airline ratings service.