Rory Sutherland

There’s an intriguing conversation on YouTube between Mark Carney, former governor of the Bank of England, and the artist Damien Hirst. It will be easy to find on Google, since these are not names normally found on the same page. Ten minutes in, Hirst makes an engaging observation about the value we attach to art.

Is flexible working better or worse for productivity? What is the correct blend of remote and office work? Billions of once-healthy pixels will die in the conduct of this debate. But is it possible that we are asking the wrong question entirely? Instead of asking the proximate question ‘Do we want our employees to work

I have been on holiday for two weeks. Well, not quite. You see, a bloke I once met told me that, when you take a long holiday, it’s good to work for a couple of days in the middle, as the contrast will cause you to enjoy your holiday more overall. Since the bloke in

I often argue that, in theory at least, well-made cocktails are indisputably better than wines costing 20 times more. My argument runs as follows. In making a cocktail, you can mix, in any combination you wish, any of the liquids known to humanity. In making a wine, you are stuck with using grape juice harvested

Why does virtue-signalling matter? It’s a fair question. After all, if people display virtuous behaviour, need we care about their motivation? I understand why some are irritated by the term; deployed unsparingly, it can be used to denigrate any act of decency. Yet, if the phrase is relatively new, the concept isn’t. Several of the

Sometimes the opposite of a good idea is, as Niels Bohr said, another good idea. But the converse is also true. The opposite of a bad idea can easily be an even worse idea. Something like this seems to have happened with the expansion of British higher education. When I left university in 1988, if

I loved the Ford Mustang Mach-E which I had on loan for four days. It was gorgeous to drive, and slightly saner than the Tesla Model 3 — in that some of the controls involve physical switches and buttons, rather than an on-screen interface. The only annoyance was a persistent whining noise. This came from

Where do you want to go? China or India? I have always found India infinitely more fascinating — for a simple reason. If you ask Sinophiles about China, they always quote statistics; Indophiles tell you stories. It’s fine to know that China has built 24,000 miles of high-speed rail track, or that its GDP is

As a wise colleague once said: ‘Yesterday is a great time to buy a computer, because you have already enjoyed it for a day. Alternatively, buy a computer tomorrow. The computer you buy tomorrow will be both faster and cheaper than the computers available now. On no account, however, should you ever buy a computer

Among the horrors, some aspects of lockdown were bizarrely less gruelling than expected; indeed for some people, the experience was mildly positive. It’s time to ask ourselves why. One possible explanation is ‘jomo’ — the joy of missing out. Much ostensibly voluntary human activity is not really voluntary at all. Like dressing for dinner in

Back in late 2019 I met someone from Zoom who was visiting London. The company, then as now, offered free video-conferencing calls for up to 40 minutes, but charged a fee of around £10 a month to users who wanted longer calls. Towards the end of the conversation, I flippantly asked what I thought was

Dear Sir, I beg to introduce myself to you as a clerk in the Accounts Department of the Port Trust Office at Madras on a salary of only £20 per annum. I am now about 23 years of age. I have had no university education but I have undergone the ordinary school course… I have

I haven’t yet read the report published by the Commission on Race and Ethnic Disparities. But, looking at the recommendations, I think there is one missing detail. We also need some loose agreement on terminology attuned to the conditions of British English as distinct from American English. Let me explain. I would not dare to

I am writing with a mild pain in one arm, having received my first dose of the Oxford vaccine yesterday evening. Alongside the scientists, I must also applaud whoever had the wit to call this the ‘Oxford vaccine’, rather than simply naming it after a pharmaceutical company. I’ve never been asked to advise on the

I was once asked by a previous editor of the Times how to increase sales of the paper. I was slightly more circumspect, but the thrust of my argument was: ‘Don’t bother with all that news and opinion malarkey — just teach more people how to solve cryptic crosswords.’ My argument was simple. There are