Rory Sutherland

I am not sure there was much else Rishi could have done to salvage HS2. But I come bearing good news. There is no reason why HS2 cannot still be a great railway, even if it travels along the wrong route at the wrong speed and was constructed in the wrong direction to solve a

Back in the 1970s, a less politically correct age, there was a standby formula for television advertising known as 2Cs in a K, which would feature two women by a washing machine engaged in unlikely conversation about some wondrous new detergent. Since The Spectator is a family publication, I shall pretend that 2Cs in a

A Dominican and a Jesuit were chain smokers. Both were eager to be allowed to smoke while performing their devotions, but needed to gain permission from a higher authority. ‘I tried asking the Prior, but he was dead against it,’ said the Dominican. ‘What did you ask, precisely?’ enquired the Jesuit. ‘Well, I asked him

Imagine you are choosing between two proposed road-improvement plans, but have the budget for only one. Both of the roads mooted for improvement are 20 miles long, and your sole aim is to reduce average journey time by as much as possible. Which would you choose? Someone travelling slowly to begin with has more time

Among devotees of the full English breakfast, few things polarise more than the inclusion of baked beans. Some people are unrepentant berfs (beans exclusionary radical foodies) whereas others consider beans a coda to close the symphony. My own view is conciliatory: provided the beans are in a separate pot, I’m happy. ‘Hash brown technologies’ seem

My own debanking story concerns a card rather than a bank account. Not the same degree of inconvenience as Nigel Farage, but a similarly telling insight into modern administrative culture. I feel awkward writing this, because in the 30 years I have used American Express, including an enjoyable decade when I also worked for the

I have two suggestions for HS2. Either stop it or make it stop. The spiralling cost and delays are reason enough to rethink the project, never mind the changes to patterns of rail use since 2021. Any economic case based on pre–pandemic projections needs to be revisited. So one option would be to stop the project

It is a tenet of neo-liberal economics that there is no such thing as a free lunch. This is obvious baloney. There are free lunches everywhere. The problem is that those free lunches are no longer served to people doing useful work. They are instead handed out to the owners of a few favoured asset

This week, writing in the Daily Mail, Matt Ridley produced a devastating takedown of the government’s 2030 ban on the sale of new conventionally powered cars. He plans to pre-empt the ban himself by buying a brand-new petrol car in 2029. Innovation happens gradually and delivers its benefits unevenly – therefore it is stupid to

I have a hunch why people in late middle age are abandoning the workforce: their jobs, as they once knew them, no longer exist. I don’t mean that there is no longer pay for what they do; it’s simply that corporate bureaucracy has eliminated many of the perks which made work enjoyable in the first

I sometimes feel my entire life in advertising has been wasted, and not for the reason you may assume. No, my problem is that I am increasingly becoming a bit of a Georgist. It makes no sense to me that we are taxing people more for working than for living off rent or unearned capital

Suella Braverman was completely wrong to ask her civil servants to investigate the possibility of arranging a one-on-one speed awareness course. This is not because this was in breach of the ministerial code. That aspect of the affair was one of the worst examples of contrived, sanctimonious outrage I have ever seen; it pains me

Our local Sainsbury’s, though admirable in every other way, has a slightly inflated estimate of the disabled population of Seven-oaks, with all the plum parking spaces near the entrance reserved for blue badge holders. Every time I drive in, a voice from my inner bastard says: ‘Jeez, if it weren’t for all these bloody disabled

There was a reason 18th-century rulers were eager for their subjects to grow and eat potatoes: the miraculous tuber offered an alternative source of nutrition to grain, hence reducing bread prices. In the event of a catastrophic harvest, people could survive. To the rulers themselves, however, the biggest benefit was probably what happened when the

Last month in a Swiss hotel, I came across an idea so beautifully simple that I felt it would be immoral of me not to share it. The bed in our room, rather than having one king-sized duvet, was covered by two double-size duvets overlapping in the middle. Eureka! Given that the Swiss are world

Some excellent thinking this month from the Italian complexity theorist Luca Dellanna: Two days ago, the EU parliament approved a ban on new fossil fuel cars starting in 2035. While I like the idea of greener cars, I’m not too fond of a fast and complete transition.    Let me use the metaphor of the