Rory Sutherland

David Young’s Spectator article ‘Health’n’safety everywhere, except in banking’ (14 February) was inspired. He might have added that bankers are occasionally made to pay for their excesses. Unlike regulators. For years the Food Standards Agency warned we should eat no more than three eggs a week. It now emerges that this figure had no evidential

Two years ago my father decided to try selling books on the internet. Since he had spent much of my childhood expatiating his theory that computers involved more work than they saved, this was something of a U-turn. But he quickly opened a seller’s account on Amazon where he listed for sale the 1,500 of

Last month saw the usual spate of newspaper articles ridiculing the circular letters sent with Christmas cards. A series of books by Simon Hoggart now documents the worst of these. Funny as his examples are, he’ll be hard put to beat the instance sent in by a reader of the Daily Telegraph: ‘I suppose the

I’d like to start 2009 with a few words of thanks to everyone who has joined the Spectator readers’ lending team at www.kiva.org/team/spectator. So far we have lent money to over 100 small businesses in the developing world, a figure buoyed by the disproportionate generosity of the Spectator’s Australian readership (including a lady from Cairns

It’s not always a good idea to read certain books when you’re too young. At school it didn’t occur to any of us that Brave New World was meant to be a bad place — it seemed like a utopian fantasy world to me. Advice to writers: if you want to alarm teenagers with the

Most journalists have spoken of the financial crisis as evidence of a failure of capitalism. But is it? Or is this kind of reversal in fact necessary if capitalism is to work at all? After all, a free-market economy doesn’t do a perfect job of rewarding success. It may pick better winners than, say, governments,

I am a great fan of Richard Dawkins — the brilliant geneticist Richard Dawkins, that is, not the amateur theologian of the same name. The Selfish Gene and Climbing Mount Improbable are among the most mind-changing books I have read. I can’t say the same of the atheist stuff. Dawkins seems a much better evangelist

The most powerful storyline of the US election, which the fawning media did nothing to challenge, was the idea that Barack Obama was an underdog who had miraculously triumphed against a hostile establishment to make a presidential bid. In this he was rather helped by the simplistic American belief that race somehow trumps all other

An amazing piece of financial analysis has been circulating by email recently. If you had purchased $1,000 worth of AIG stock a year ago, you would have $44.34 left. With Wachovia, you would have had $54.74 left of the original $1,000. With Lehman, you would have had $0.00 left. But if you had purchased $1,000

Last month I bought from eBay a strange little electronic gadget called a Chumby, an item not yet on sale outside the United States. Last month I bought from eBay a strange little electronic gadget called a Chumby, an item not yet on sale outside the United States. It worked happily for ten minutes and

I recently saw a photograph of a street vendor’s stall in Argentina. The menu reads simply Orange Juice $5. Jugo de Naranja $4. Here unsuspecting Anglophones are paying a premium of 25 per cent for not knowing Spanish. It’s a practice known to economists as price discrimination — in other words setting a price in

A friend of mine, a professor at an Ivy League university, specialises in research into transgenic mice, learning how DNA modifications affect intelligence and memory. A few years ago, after some genetic tinkering, he created a batch of mice of quite spectacular dimwittedness. They were useless in the maze, ditzily wandering about with no sense