Rory Sutherland

On tax policy I find I am now a Liberal Democrat. This is a bit of an identity crisis for me. A bit like coming out. Or waking up as a giant insect. But I just really like Gloria Gaynor — sorry, I meant not taxing earnings under £10,000 a year. And the musical theatre

Only two things matter when choosing a car. What is it like to drive fast? And what is it like to drive very, very slowly? Forget about cornering and acceleration. Very little of our time in cars is spent negotiating hairpin bends or revving chavvishly at a junction. Most motoring falls into two distinct categories.

I have noticed Britons in France or Italy cringe with embarrassment, and mutter apologies to waiters when ordering a cappuccino after dinner — or at any time after noon. ‘Look, you needn’t apologise,’ I say. ‘The reason foreigners drink their coffee black isn’t because they’re sophisticated: it’s because their milk tastes like crap.’ It has

I had a Land Rover Discovery once. It was expensive to run, largely on account of the rear visibility. The blind spot was so large that, when reversing, you had to worry not only about lurking cats, shrubs and bollards but also bungalows. I felt proud whenever I went for six months without needing to

1) Imagine you have the choice of living in two worlds. In World A you have a five-bedroom house and everyone you know has a six-bedroom house. In World B you have a four-bedroom house and all your friends have three-bedroom houses. Which world would you prefer? 2) You can live in World C, where

Why am I typing this article rather than dictating it via some wonderful voice recognition software? It’s a question worth asking. Twenty years ago, all Spectator writers would have written every article by hand (only two or three still do). In my office in the 1980s, it was frowned on to type your own letters,

A few years ago in Malaysia I found myself reading the national paper, the New Straits Times. There was a headline on the front page that caught my eye. It read something like ‘New road to the airport will make it easier to get to the airport’. I’m sure those weren’t the exact words, but

If you are a Spectator subscriber, the plastic wrapper in which your magazine arrived this morning is probably already in the bin in the kitchen. By now it has been joined by two sodden teabags, four strips of bacon rind and a couple of eggshells. Try to steel yourself now, pull on a pair of

I came face to face with the real banking problem a month ago when speaking in Oxford to an audience of undergraduates. ‘Well, I suppose one good thing about the last three years is that you won’t now all be applying to work in banks,’ I joked. It seems I was wrong. At these words,

True or not, there is a persistent story about a former Duke of Devonshire who, seeing some silver napkin rings in Asprey’s, asked his companion what they were for. ‘Your grace, in some households they roll napkins inside these rings so that they can be used for a subsequent meal, rather than being laundered every

A friend of mine once spent a week on a vast luxury yacht cruising the Mediterranean. It was all jolly pleasant, he remembered, except for a strange thing: throughout the entire trip, the only time the shipboard party had experienced what you might call ‘fun’ was when somebody discovered in a locker some kind of

How can something as complicated as a human eye possibly arise through a process of natural selection — through trial and error? Most people will have asked themselves this question at some point in their lives, but without bothering to find out the answer. A pity, since the stage-by-stage explanation of how the eye might

Two interesting news items coincided the other week Two interesting news items coincided the other week. The growing debate about the relatively light tax burden shouldered by the massively rich and the partial retirement of Steve Jobs. One dog failed to bark in the night. No one, as far as I can see, dared name

It was the biggest technological story of the month and I missed it. Instead it was my much cooler friend, Jonathan Akwue, who first mentioned Blackberry Messenger and its possible connection with the riots (at urbanmashup.wordpress.com). He spent the next two weeks fielding inquiries from the media. Blackberry Messenger (or BBM, as its users call

A fortnight ago, I wrote about the arbitrary metrics applied to train travel — and how a trivial reduction in journey time, a measure with little relationship to human pleasure or productivity, has been used to justify the insane cost of a new rail link to Birmingham A fortnight ago, I wrote about the arbitrary

I recently stumbled on a Wikipedia page on American diner lingo: ‘sunny side up’, ‘pigs in a blanket’, ‘peel it off the wall’ and so on. I recently stumbled on a Wikipedia page on American diner lingo: ‘sunny side up’, ‘pigs in a blanket’, ‘peel it off the wall’ and so on. Whether or not

The phone-hacking scandal may bring restraint to Britain’s redtop journalists and relief to a few thousand minor celebrities but, for the country’s 59.99 million unfamous people, it will merely make technology a little more irritating. The phone-hacking scandal may bring restraint to Britain’s redtop journalists and relief to a few thousand minor celebrities but, for

I would have more sympathy for criticism of consumer culture were it not for the people who voice it — usually the type who owns a second home in Tuscany but is horrified that their cleaner has two televisions. I would have more sympathy for criticism of consumer culture were it not for the people