Rory Sutherland

An evil wizard has captured 15 dwarves of rare mathematical genius. He informs them that, the following day, he will make them stand in a circle and then from behind will place a hat, randomly either black or white, on each of their heads. He will then go to the dwarves in turn and ask

It’s a cheap joke, but it cheers me up. When Starbucks started that habit of asking your name and writing it on your cup, I began giving my name as ‘Chantelle’, ‘Monique’, ‘Desirée’ or ‘Pixie’. Then, when I’d collected four or five of these empty cups, I would leave them all lying around in the

If the all-party Parliamentary Housing Sub-Committee were to embark on a week-long fact-finding tour of Barbados, it would create a tabloid scandal. Yet it might be a good idea all the same. For among the palm trees they will find remnants of a fascinating housing experiment which began almost 200 years ago, yet which affords

Pojoaque, near Santa Fe, New Mexico This is a magical part of the world — and it’s easy to see why D.H. Lawrence, Aldous Huxley and Douglas Adams were tempted to hang around for a while. When James Delingpole finally gets his act together and leads 10,000 Spectator subscribers into the desert to form a

‘Develop your eccentricities while you are young,’ said David Ogilvy. ‘That way, when you get old, people won’t think you’re going gaga.’ I am 46. And I am happily beginning to discover that a lot of habits I once thought ‘geriatric’ are in fact common sense. I haven’t yet started wearing beige or buying shoes

I have never practised tax avoidance myself. It’s not that I’m particularly virtuous: it’s just I’d rather pay a few thousand pounds to HMRC than spend an hour talking to an accountant. But I was fascinated by the Jimmy Carr affair for one reason. Why was Mr Carr, alone of the thousand or so participants,

There is a kind of mercantile speculation which ascribes every action to interest and considers interest as only another name for pecuniary advantage. But the boundless variety of human affections is not to be thus easily circumscribed. This is from a sermon by Samuel Johnson. I can’t find the date, but suspect he is having

It is a common lament that the British are bad at languages. At first glance, this is inarguably true. Few educated Brits can chat unselfconsciously in French. Yet ordinary Swedes or Dutchmen can tell jokes and explain complicated ideas in perfectly idiomatic English. It’s our fault, isn’t it? Well, not quite. Let’s leave the matter

What’s so good about email? Well, it’s quick and easy for you to write an email, you can copy in lots of people, it’s immediate and it’s free. And the worst thing about email? Well, it’s very quick and easy for other people to send you an email, or to copy you in on an

I believe that Lee Harvey Oswald shot JFK. I think the moon landings took place as billed. And Diana’s car crashed into a pillar in the Pont de l’Alma without the assistance of the Duke of Edinburgh. In the last case, I am particularly disinclined to believe in conspiracy theories since, prior to the accident,

The more elderly among The Spectator’s readership, who still secretly mourn the loss of Nyasaland and the Aden protectorate, may be pleased to hear that a small step was taken last month towards reversing the Empire’s inexorable decline. More surprising still, the idea behind this expansion comes from an American economist and the flag raised

As someone who has a panic attack when the Sky box fails to work, I am fascinated by people who stay calm in a major crisis. Hence I love listening to cockpit voice recordings on YouTube. Among the best are Apollo XIII and ‘US Airways Flight 1549’ — the ‘Miracle on the Hudson’. With both

There is no shortage of competitors for the strangest site on the internet. ‘The Britney Spears Guide to Semiconductor Physics’, for instance. Or gooseduds.com — an essential website (essential, that is, if you have ornamental garden geese and feel the urge to dress them in seasonal clothes). Or hatsofmeat.com, a website that shows exactly what

I could paint a Mona Lisa, I could be another Caesar; Compose an oratorio that is sublime. The door’s not shut on my genius – but I just don’t have the time. Like Flanders & Swann’s sloth, many people are secretly convinced that they could write a masterpiece. Almost everyone also believes that they could

On tax policy I find I am now a Liberal Democrat. This is a bit of an identity crisis for me. A bit like coming out. Or waking up as a giant insect. But I just really like Gloria Gaynor — sorry, I meant not taxing earnings under £10,000 a year. And the musical theatre

Only two things matter when choosing a car. What is it like to drive fast? And what is it like to drive very, very slowly? Forget about cornering and acceleration. Very little of our time in cars is spent negotiating hairpin bends or revving chavvishly at a junction. Most motoring falls into two distinct categories.

I have noticed Britons in France or Italy cringe with embarrassment, and mutter apologies to waiters when ordering a cappuccino after dinner — or at any time after noon. ‘Look, you needn’t apologise,’ I say. ‘The reason foreigners drink their coffee black isn’t because they’re sophisticated: it’s because their milk tastes like crap.’ It has

I had a Land Rover Discovery once. It was expensive to run, largely on account of the rear visibility. The blind spot was so large that, when reversing, you had to worry not only about lurking cats, shrubs and bollards but also bungalows. I felt proud whenever I went for six months without needing to

1) Imagine you have the choice of living in two worlds. In World A you have a five-bedroom house and everyone you know has a six-bedroom house. In World B you have a four-bedroom house and all your friends have three-bedroom houses. Which world would you prefer? 2) You can live in World C, where