Rory Sutherland

Rory Sutherland

Why Granada is the unfriendliest town on earth

The city of Granada is notable for several things. Most visitors go to see the Alhambra, or for a strange procession during Holy Week interesting chiefly for having provided fashion tips to the Ku Klux Klan. Judging by its Wikipedia entry, it is also home to Europe’s most eccentric twinning committee: its twin towns include

Yahoo and the big-city paradox

An interesting furore erupted this month following an order from the new chief executive of Yahoo, Marissa Mayer, that employees accustomed to working from home would henceforth have to turn up at the office. The edict, unexceptional in many industries, scandalised many tech workers, for whom the freedom to work anywhere is an article of

Hailo matters more than HS2 – but we just can’t see it

One of Britain’s exam boards was attacked last year for a question in a GCSE religious studies examination: ‘Explain briefly why some people are prejudiced against Jews.’ Is this really a theological question? Or does it belong in biology? Or psychology? Or economics? The Canadian evolutionary psychologist Steven Pinker in The Blank Slate devotes a

Chris Huhne and the £500,000 speed camera

I don’t want to defend Chris Huhne, I really don’t. Apart from anything else, I have always thought the country would be better off if all Oxford PPE graduates were simply imprisoned immediately, instead of the present inefficient system where we wait for them to commit a crime first. This would save us from being

Doing more with less

If you ever need confirmation that necessity is the mother of invention, you can do worse than watch one of the rash of property programmes on Channel 4. A typical example of this genre was the recent ‘We Are A Boring Retired Couple Who By The Happy Accident of Being Born in 1950 And Having

My very own 1970s sex pest

To understand the Jimmy Savile affair, you had to be there. By ‘there’ I mean the late 1970s. At the time my school on the Welsh borders had its own very minor provincial sex-pest. I think every school did. Ours was known as ‘the 50p man’. Periodically he would approach a straggler on a cross–country

Life’s secret menus

Supposedly the coffee chain Starbucks will sell you a smaller, 8oz cappuccino even though this size and its price is never published on their menu boards — you just have to ask for a ‘short’. Handy to know. In any case, I never liked using the word ‘grande’. Two syllables seems pretentious; using one makes

In praise of inventors – and visionaries too

The award for the most hideous TV moment of 2012 goes to NBC — and their coverage of the opening ceremony of the London Olympics. ‘Apparently there’s going to be a tribute to someone called Tim Berners-Lee.’ ‘If you haven’t heard of him, we haven’t either,’ giggles co-anchor Meredith Vieira. Then, with no evident irony,

Gifts and guilt

In a now famous 1993 paper the economist Joel Waldfogel attempted to calculate the economic deadweight-loss caused by giving Christmas presents. His argument was that money spent by a gift-giver on a present would usually have been better spent by the recipient, since the recipient would have a better idea of his own needs and

The leftist case for joining a Pall Mall club

I recently met a friend at the RAC Club in Pall Mall. Leafing through their brochures, I noticed there was an entrance fee of £2,900 and an annual renewal fee of £1,265. Gosh, I thought, that’s expensive. Except it is and it isn’t. It is expensive when you compare it with other clubs. On the

Change your browser, change your life

It is safe to say that readers of Condé Nast Traveller and the Sunday Times Travel Supplement will never be troubled by a review of the Holiday Inn Reading M4 Junction 10. Its name will never appear beside Le Sirenuse or the Gritti Palace in lists of the world’s most opulent hotels. The aroma of

Fryers vs phones

At her school interview, my daughter was asked to name the most important technology of the modern age. I’m proud to say she answered ‘sewerage’. Some historians now claim the washing machine was, in economic terms, a far more revolutionary innovation than the internet or the mobile phone: it was this which enabled women to

Learning to say ‘I don’t know’

An evil wizard has captured 15 dwarves of rare mathematical genius. He informs them that, the following day, he will make them stand in a circle and then from behind will place a hat, randomly either black or white, on each of their heads. He will then go to the dwarves in turn and ask

The myth of self-denial

It’s a cheap joke, but it cheers me up. When Starbucks started that habit of asking your name and writing it on your cup, I began giving my name as ‘Chantelle’, ‘Monique’, ‘Desirée’ or ‘Pixie’. Then, when I’d collected four or five of these empty cups, I would leave them all lying around in the

New kinds of housing

If the all-party Parliamentary Housing Sub-Committee were to embark on a week-long fact-finding tour of Barbados, it would create a tabloid scandal. Yet it might be a good idea all the same. For among the palm trees they will find remnants of a fascinating housing experiment which began almost 200 years ago, yet which affords

Complexity is too simple

Pojoaque, near Santa Fe, New Mexico This is a magical part of the world — and it’s easy to see why D.H. Lawrence, Aldous Huxley and Douglas Adams were tempted to hang around for a while. When James Delingpole finally gets his act together and leads 10,000 Spectator subscribers into the desert to form a

Old habits make sense

‘Develop your eccentricities while you are young,’ said David Ogilvy. ‘That way, when you get old, people won’t think you’re going gaga.’ I am 46. And I am happily beginning to discover that a lot of habits I once thought ‘geriatric’ are in fact common sense. I haven’t yet started wearing beige or buying shoes

The price of a good reputation

I have never practised tax avoidance myself. It’s not that I’m particularly virtuous: it’s just I’d rather pay a few thousand pounds to HMRC than spend an hour talking to an accountant. But I was fascinated by the Jimmy Carr affair for one reason. Why was Mr Carr, alone of the thousand or so participants,

The tangled truth

There is a kind of mercantile speculation which ascribes every action to interest and considers interest as only another name for pecuniary advantage. But the boundless variety of human affections is not to be thus easily circumscribed. This is from a sermon by Samuel Johnson. I can’t find the date, but suspect he is having

Slaves to the network

It is a common lament that the British are bad at languages. At first glance, this is inarguably true. Few educated Brits can chat unselfconsciously in French. Yet ordinary Swedes or Dutchmen can tell jokes and explain complicated ideas in perfectly idiomatic English. It’s our fault, isn’t it? Well, not quite. Let’s leave the matter