Rory Sutherland

When you get into a taxi, there’s usually a framed sheet of paper describing what you pay for your trip: the cost of every mile travelled at different times of day, and the price of waiting time. As digital screens become ever cheaper, it won’t be long before someone suggests that there is no need

I rang a company’s call centre the other day, and the experience was exemplary: helpful, knowledgeable, charming. The firm was a client of ours, so I asked what they did to make their telephone operators so unbelievably good. ‘Um, to be perfectly honest, we probably overpay them.’ Their call centre was 20 miles from a

Crowdfunding is a promising idea, and has created useful products. The Canary home-security system I wrote about recently was funded in this way. One big problem remains, though: how do you reward your early backers if you become too successful? Many of the 9,522 people who provided $2.5 million to fund development of the Oculus

From October last year, it was compulsory for all London black cabs to accept payment by card. London cabbies aren’t always sunnily disposed towards Transport for London, but those I have spoken to since the move seem to welcome the ruling, and acknowledge that business has picked up since. There are, of course, plenty of

After landing at Gatwick, the plane taxied for five minutes or so and then came to a halt in the middle of an outlying patch of tarmac. I heard the engines wind down. ‘Oh shit!’ I thought to myself. ‘It’s going to be a bus.’ Until then, I had always felt short-changed and mildly resentful

I was exchanging emails with someone the other day and signed off with the sentence ‘let me know when you are next in London’ or words to that effect. It then occurred to me that I had absolutely no idea where in the world my correspondent lived. This interested me. Because it occurred to me

When you buy a house in Britain, there is an extensive and well-established series of checks you must perform to ensure the property is suitable for habitation. When undertaking a survey, you should ensure that the boundaries of the property conform to those recorded at the Land Registry, and that the property does not lie

A few months ago I was stuck in traffic on my way to give a talk at the Royal College of General Practitioners. I thought of phoning the venue to warn them I’d be late, but decided they’d probably just tell me to call back at 8 a.m. the following morning. When did that whole

I was at home enjoying an online episode of Tales of the Texas Rangers when my daughter interrupted me, wanting something on Amazon. Just to explain, Tales of the Texas Rangers was a 1950s NBC radio series featuring Joel McCrea as Ranger Jayce Pearson. There are 90 half-hour episodes available online. Once you tire of

Something I have long noticed is how, the moment they leave office, many politicians suddenly undergo a strange transformation where, overnight, they become much funnier, more likeable and intelligent. Two years after he had failed in his presidential bid, Bob Dole appeared on British television to comment on the American mid-term elections. To my astonishment,

Controversial I know, but I feel a little sympathy for Tomasz Kroker, the lorry driver jailed for ten years for causing death by dangerous driving; distracted by his mobile phone, he killed four members of the same family on the A34 by failing to notice that the traffic ahead had stopped. I don’t mean to

The traditional orange at the bottom of a Christmas stocking dates to a time when this was the only orange a child might receive all year. Earlier, in the 17th century, a single pineapple might cost the equivalent of £5,000 today; like pepper in the Middle Ages, pineapple ownership was confined to royalty and the

Do any of us honestly have any idea how serious the Hillary Clinton email scandal was? I haven’t got a clue. Her actions could have been a neglectful oversight or a heinous criminal act. We don’t know. Clinton was an avid BlackBerry user and, on becoming secretary of state, claimed she didn’t know how to

There are only three infallible rules in advertising. Be distinctive. Make a lot of noise. And try to feature a cute animal somewhere. Had Donald Trump followed my advice and bought a springer spaniel he would have won California. For a man with such tiny hands to be elected to the world’s highest office, I

One fairly reliable rule of thumb is ‘never buy anything at an airport if you can help it’. Something about the peculiar atmosphere of airports makes people act in strange ways. I used to find myself buying plug adapters simply because they were a slightly different colour from the ones I already had in my

Perhaps you are slightly concerned about your son. At present he is sitting in the crawlspace beneath your home wearing a clown costume, gleefully pulling the legs from crane flies and waiting for the cover of darkness so he can set light to your neighbours’ sheds. Well, no need to worry. You see, 50 years

We already drive on the left, give road distances in miles and drink pints. So one good feature of Brexit is that Britain will be able to develop a whole series of exciting new idiosyncrasies to annoy continental Europeans. For instance, I am planning to bring a private petition to Parliament demanding that Britain formally

Two books to recommend to my fellow transportation nerds: Travel Fast or Smart? A Manifesto for an Intelligent Transport Policy by David Metz, formerly chief boffin at the Department for Transport; and Are Trams Socialist? Why Britain Has No Transport Policy by Christian Wolmar. The first is excellent throughout, the second is excellent right up

There exists in such a case a certain institution or law; let us say, for the sake of simplicity, a fence or gate erected across a road. The more modern type of reformer goes gaily up to it and says, ‘I don’t see the use of this; let us clear it away.’ To which the