The Super Bowl spectacle is marketing genius
As it is, today’s NFL is bigger than ever and preparing to take over the world — and the world is very willing
Roger Alton is a former editor of the Observer and the Independent. He writes the Spectator Sport column.
As it is, today’s NFL is bigger than ever and preparing to take over the world — and the world is very willing
Tuchel knows how to set up a team for a one-off match; Guardiola knows how to win long term