Yotam Ottolenghi: the Saatchi brothers of vegetable PR
From our UK edition
It would be a mistake to treat Plenty More, the new cookbook by Yotam Ottolenghi, merely as a collection of recipes. It is a collection of recipes, as it happens, and very good ones, but it’s more the epitome of a world view, a way of life, a vision of contemporary Britain. This is a collection of the great man’s latest vegetarian recipes from the Guardian magazine — I see some of my readers slipping from me as I write — and the mag accompanied the book’s serialisation with a picture of Yotam in the guise of a Renaissance artist, or prince. But really, the recipes are secondary to the man, who is pretty well the incarnation of the character of contemporary Britain.