Bleak, vapid and banal: why are the Tory leadership videos so awful?
The Tory candidates have released a set of videos presenting their claim to become Britain’s next prime minister. Frontrunner Rishi Sunak has dubbed his pitch, ‘Ready for Rishi’, which sounds, unfortunately, like the cheapest option at a Hounslow massage parlour. His movie centres on his unstoppable rise to world domination. His mum was a penniless
