Josie Cox

‘D’you know what the acronym MBA stands for?’ The 27 -year-old who asked me this had a deep tan and fluorescent teeth. He may have winked, but the eye twitch was more likely a nervous tic from looking at himself in the mirror so much. I responded with a look of indifference tinged with fear.

I stumbled upon it in one of the darkest corners of the internet: a Facebook parenting group. The mother’s intentions were pure, I tried to tell myself. But I couldn’t help feeling exasperated – and even a bit saddened – by her post: ‘I’m desperately looking for a Rubik’s cube tutor for my son,’ read