Joanna Nolan

Joanna Nolan is a senior linguistics researcher at SOAS and the author of Listful.

The year of the creep

It’s only January, but I’m ready to declare my 2025 word of the year. Creep. It’s everywhere (though true to form you may not immediately spot it). The online world is no longer merely parallel. It intersects, subsumes and fuels our real world. Siri, Alexa et al lurk. The internet, email and, above all, apps