Bud Light fought the blue-collar culture war – and the war won
From our UK edition
If Budweiser is the King of Beers, as its slogan claims, then Bud Light has long been the Queen. Launched over 40 years ago, in 1982, and now the world’s most successful low-calorie beer, ‘B Minus’ occupies a funny sweet spot in America’s sprawling consumer conscience. Also known as ‘redneck soda’, ‘frat water’ and ‘turtle