Ed Shackle is Head of Qualitative Research at Public First.
‘Reform are going to freshen things up’. Howard looks up from the candy crush-style game he is playing on his mobile. He, despite being a lifelong Tory, will be voting for Nigel Farage’s party today in the Greater Lincolnshire Mayoral election. We’re visiting areas of the mayoralty with the most Tory and Labour voters, places
‘Can I just say, he’s a t***.’ The taxi driver leans backwards and interjects into our conversation about one of Elon Musk’s latest forays into UK politics. Musk, he makes short shrift of explaining, should keep his beak out. We’ve just arrived in a North-East coastal town, where we will be spending the next few days
