Advertising feature from BAT UK

England has a golden opportunity to be one of the very first countries globally to bring its smoking rate to below 5 per cent, thereby meeting the World Health Organisation’s definition of ‘smoke free’. The government has set itself the ambitious, and laudable, target of reaching this important milestone by 2030. At BAT we have

You may have recently seen billboard or newspaper adverts calling for better regulation of the vaping industry, to help combat the levels of underage vaping and the sale of illegal vapes. These are the work of BAT, the biggest vaping manufacturer based in the UK. As a FTSE 10 UK company, our call for the

It is estimated there are more than half a million nicotine pouch users in the UK. That’s roughly the equivalent of the population of Manchester, up from zero just four years ago when nicotine pouches first became available in the UK. The increasingly popular product offers adult smokers and nicotine users an oral, tobacco-free and

Vaping is the key to unlocking the government’s target for England to become smoke-free by 2030 – achieved when less than 5 per cent of adults smoke. But without regulatory change, the benefits that come with vaping could be at risk. The Chartered Trading Standards Institute this month published a report stating that one in

We need bold and decisive leadership if this is to be averted. Here’s BAT UK’s checklist to unlock smoke free 2030 and reduce national smoking rates to below 5%. Spread the word Vaping is the key to delivering on England’s smoke free 2030 target, and to help level up the country’s health inequalities. More than