Rage against the tagine: Supermarket swipe
Wine is one of life’s great joys – so why, asks Jason Yapp, do major retailers do such a dismal job of flogging it? I have several items to declare: bags of prejudice, a heap of self-interest, a smidgen of latent snobbery and chips on both shoulders. But even accounting for all of the above it can’t just be me who finds buying wine in a supermarket a joyless, soulless and utterly dispiriting experience. Wine is one of nature’s most precious gifts, and its acquisition should be a joy, not an ordeal. Most of the major multiples employ a smattering of Masters of Wine (of whom there are only 288
