Wework

Tuesday

Henry Hitchings

The rollercoaster ride of the world’s most reckless investor

For a few days in February 2000, Masayoshi Son was the richest person in the world. A risk-taker and showman, universally known as Masa, he had long been disdainful of Japan’s staid ‘salaryman’ business culture and was riding the wave of dot-com mania. His company SoftBank, founded in 1981, had bet big on the growth of online shopping. The bullish mood didn’t last, and Masa slunk away from the limelight – but only for a while. A techno-optimist, the now 67-year-old has repeatedly reinvented himself, urging doubters to see beyond the immediate: ‘You’re limiting your field of vision to 30 years… Start bold and think 300 years ahead.’ Masa’s greatest

Thursday

Jessa Crispin

This is the golden age of the grifter – and there’s a podcast for every con

Truly we are living in the golden age of the grifter. From Fyre Fest to the WeWork empire to Theranos to the personal development cult NXIVM, we see a charismatic person promising us endless growth, pleasure or wealth and we give them all our money. The con-man economy doesn’t just stop at the men and women leading these frauds and profiting wildly from them. (Some of them go to jail, yes, but WeWork leader/charlatan Adam Neumann was paid many millions of dollars just to go away.) There is also now a podcast, usually sponsored by a security system, for every con. Barbara Kruger’s shopping bag indicting shopping has become a