Don’t be fooled by Victoria’s Secret’s feminist rebrand
Victoria’s Secret, the lingerie brand known for its scantily-clad supermodel ‘Angels’, is undergoing a rebranding. But don’t be fooled: this has little to do with female empowerment. The firm announced last week that its catwalkers will be replaced by seven new ‘accomplished women who share a common passion to drive positive change.’ The ‘trail-blazing partners’ include US soccer player Megan Rapinoe, Chinese-American freestyler skier Eileen Gu, plus-size model Paloma Elsesser, and Valentina Sampaio, the first transgender model to feature in Sports Illustrated. Greater diversity in female representation is something to celebrate, but let us be clear: this is a marketing tactic by a flagging brand to regain some semblance of cultural relevance (and
