Twitter

A politician’s life on Twitter is rarely uneventful. I have written in defence of all the goodwill and positive communication this election has seen on social media. But slip-ups are costly. As the election gets closer and the debates, broadcasts and gaffes begin, Twitter is watching. My research group CASM looked at how the #BattleForNumber10 went down on Twitter yesterday evening, running an analysis with Qlik during the debates to track the ‘boos’ and the ‘cheers’ being sent during the hour. The results gave it to Ed, but the most striking aspect of the chart was the hammering Cameron took as he was mauled by Paxman (who himself was roundly

Next week will see the dissolution of Parliament and the official start of the election campaign. With some MPs destined never to return to the House of Commons, offices are shut down and the keys to the country are handed over to the civil service for six or so weeks. So from 00:01 on Monday 30 March, there are no Members of Parliament and consequently they have to give up the title ‘Member of Parliament’ or ‘MP’. Nothing can convey the impression they are MPs, causing a major headache for the hundreds of members who have the initials in their Twitter name. Techno savvy Tory whips have been forced to

Twitter has never been friendly to British politicians. From MPs’ gaffes that spread across the platform like wildfire to the incessant trolling, it can’t make good bedtime reading for anyone on the front benches. Most MPs would probably dismiss most of what they read on Twitter as either stupid or horrible. But as we approach the General Election, the volume of chatter is starting to get louder. Increasing numbers of people are turning to Twitter to have their say in the run up to May 2015. Much of it is neither stupid nor horrible. In work being done by the Centre for Social Media Analysis (CASM) for the Sunday Times, we have begun

Entering ‘Politicians are…’ into the Google search bar brings predictable results. Well, mostly. In amongst ‘liars’, ‘scum’ and ‘all the same’, Google suggests ‘lizards’: David Icke’s reptilian illuminati are still in the spotlight. Number five on the list is predictable: politicians are ‘out of touch’. Minding the gap has been central to British politics for years. Politicians, the line goes, are out of touch with reality, and, to make things worse, spend their whole time in Westminster, only visiting their constituencies to try to hang onto the seat. Yet some canny MPs are beginning to change this impression. This is the first general election where social media will be truly pervasive.

Something funny is happening in this country. Our comedians are becoming politicians and our politicians are becoming comedians — and public life is turning into an endless stream of jokes. Last week, the comedian Al Murray announced that he would be standing at the next general election in the constituency of South Thanet, the same seat that Nigel Farage is contesting. Al Murray performs in the persona of ‘The Pub Landlord’. A sexist reactionary, never pictured without a beer in his hand, forever declaiming ‘common-sense’ solutions to Britain’s problems, Nigel Farage has welcomed the additional competition. Murray has refused to say what, if any, serious intentions lie behind his announcement

If social media is going to play a deciding role in the general election, the brains at Conservative HQ ought to take a closer look at who they promote on their Twitter account. The official Conservative Twitter feed has a Tweetminster list of Tory MPs on it which allows their 131,000 followers to catch up with the ramblings of all of their MPs at once. However, a quick inspection of the Tweetsminster list shows that Ukip defectors Douglas Carswell and Mark Reckless remain on it despite abandoning the party: This means the Tory Twitter account is letting Ukip reach their audience, as these tweets show…   If the Conservatives plan to unsubscribe from the