Toyota

While Taliban posing with newly acquired US military hardware has been a searing humiliation for America in recent days, here in Japan the debacle in Afghanistan has led to a different source of embarrassment. A recurring image of coverage from Kabul is of Toyota pick-up trucks ferrying gun-toting fighters around the city. It has given the iconic company’s management a serious PR problem, and not for the first time. The Taliban have been favouring the sturdy and reliable Japanese ‘Land Cruisers’ since the 1990s, but it is also the vehicle of choice for Al Qaeda and Isis. The appeal seems to be the suitability for rough terrain and the ease