The Mozarts of ad music
It’s Christmas 2020 and Kevin the Carrot is on a mission. Snow swirls, ice glistens and roast turkeys and cold cuts wait on the table, bathed in cosy firelight. The visual symbols of Christmas are all present and correct in the big Aldi seasonal advert, but what pulls them together is the music. A hint of John Williams on a solo horn, a burst of swashbuckling rhythm; symphonic strings as our vegetable hero makes it home. It’s all there, sumptuously scored and precisely gauged to make you feel that in 30 seconds, you’ve experienced an epic. And then, of course, to go out and buy parsnips. ‘I was lucky, because
