The Cambridge Analytica row shows politics moving in a disturbing direction
From the outside it all looked haphazard and frenzied. A campaign that was -skidding from scandal to crisis on its way to total defeat. That’s not how it felt inside the ‘Project Alamo’ offices in San Antonio, Texas where Trump’s digital division — led by Brad Parscale, who’d worked previously with Trump’s estate division setting up websites — was running one of the most sophisticated data-led election campaigns ever. Once Trump’s nomination was secured, the Republican Party heavyweights moved in, and so did seconded staff from Facebook and Google, there to help their well-paying clients best use their platforms to reach voters. Joining them were 13 employees from the UK-based
