The great online advertising swindle
Conmen and fraudsters thrive in confusion. And few places are more confusing and opaque than the jargon-ridden world of online advertising. Which is odd really, since the entire social media edifice – Google, Facebook, Twitter, Snapchat – depends on it. 2017 was the year of the tech-lash, when people and politicians started to push back against tech-led disruption. But there’s potentially a far more significant threat looming for the tech giants: ad fraud. On one level, online advertising is very simple: you get shown endless adverts as you bounce your way around the net, and an advertiser pays whenever someone either looks at, or – the holy grail! – clicks
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