Stoke-on-Trent

Energy prices are shattering Britain’s remaining potteries

The ceramics industry of Stoke-on-Trent is one of the great survivors of the Victorian era. At its height, some 70,000 people were employed by the likes of Wedgwood and Spode to work in the potteries. Despite the Clean Air Act of 1956 – which banned coal-fired kilns – the deindustrialisation of the 1980s and the struggle to compete against the rise of cheaply made Chinese goods, the industry lives on and still employs around 7,000 people, manufacturing everything from teapots to tiles for the London Underground. In 2022, some companies saw their six-month energy bills rise tenfold Stoke can at times seem like it’s living in the ruins of its

Could AI lead to a revival of decorative beauty?

In front of me is what appears to be an authentic Delft tile. The surface of the tile is mottled, and painted on to it is a picture of a man. The blue tones blur and fade into the edges. Delicate brush strokes are visible if you peer closely. It looks as though it were made many years ago. Except it wasn’t. It was designed this morning by artificial intelligence and created in a small factory near Stoke-on-Trent, using some of the most advanced printing technology available. ‘Josiah Wedgwood would have loved what we are doing… I suspect William Morris would have hated it,’ says Adam Davies, the co-founder of