Social media

Q. As a novice user of Instagram I was flattered at how quickly I gathered followers – 200 already. Many of these are old friends of 40 years or more who I never get to see, partly because my circumstances have changed – very much for the better – and I have moved out of London. Although I say it myself, I have posted 16 stunning videos, which have been viewed multiple times, but I am averaging only 12 ‘likes’ per post. Mary, how should I interpret this traffic? — M.N., Bridport, Dorset A. Unless you are selling something, and your Instagram is designed to drive commercial traffic, you should

Gstaad There’s a fin de saison feeling around here, but the restaurants are still full and the sons of the desert are still moping around. Building is going on non-stop and the cows are down from the mountains, making the village a friendlier and more civilised place. Something of a twilight mood has crept in, especially when I compare the cows with the people. Reclaiming vanished days is a sucker’s game, but it’s irresistible. I was up at my friend Mick Flick’s chalet the other afternoon, talking with Gstaad regulars about how much fun the place used to be. I tried the reverse of an old Woody Allen joke, announcing

If I could ban one question ever being asked of me again it would be: ‘Are you on WhatsApp?’ I don’t know how many times I’ve answered this in the negative, 57,983 times at least, but the question just never stops being asked. Nobody wants to use even a fraction of a penny of the almost limitless text and call capacity in their perfectly affordable phone packages to send a text any more. What they want is totally free, completely limitless blathering capacity. Consequently, everything has a WhatsApp group attached to it. Every activity I take part in, every hobby, every social group I belong to, now comes with its

After three centuries of failing to assert power over the printed press, the House of Commons is finding the digital world easier to conquer. The Online Safety Bill now going through parliament will give ministers the power to decide what can and can’t be said online by banning what they regard as ‘harmful’. The word is not very well defined – which, of course, gives sweeping powers to the government regulators who will define it. It will be one of the most ambitious censorship laws that the world has ever seen. Enter Elon Musk. His $44 billion takeover of Twitter is intended, he says, not to make money but to

Google once believed it could use algorithms to track pandemics. People with flu would search for flu-related information, it reasoned, giving the tech giant instant knowledge of the disease’s prevalence. Google Flu Trends (GFT) would merge this information with flu tracking data to create algorithms that could predict the disease’s trajectory weeks before governments’ own estimates. But after running the project for seven years, Google quietly abandoned it in 2015. It had failed spectacularly. In 2013, for instance, it miscalculated the peak of the flu season by 140 per cent. According to the German psychologist Gerd Gigerenzer, this is a good example of the limitations of using algorithms to surveil

The Spectator is looking to hire a new social media editor to oversee our channels and to drive engagement online. Responsibilities Posting and scheduling stories on all major social media platforms. Writing social posts quickly and accurately after articles are published. Repurposing written content from online into creative posts for social media platforms. Giving feedback to staff about performance data from social media posts. Job requirements Experience of creating engaging social posts and managing social accounts. A sensitivity to controversy and an ability to drive engagement without resorting to clickbait or lowering our intelligent tone online. A proven track record of building communities online. Experience using Photoshop or similar. Task

On 2 January I woke up late to the sound of my phone buzzing continuously and a sense that something had gone badly wrong. The first message was from a friend. ‘Having a nice holiday?’ he wrote, above a screenshot of my political Twitter account covered in block letters: ‘Suspended.’ My reaction was to swear in just the way my dad does whenever he crashes his car. Politics For All was a news aggregation service I started two years ago when I was 17. It took the most salient lines from news articles and posted them across social media, always pointing readers to the original publication. The aim was to

Around five years ago I started to receive requests online for photos of and details about my feet. I’ve been asked for foot pictures intermittently ever since. Most of the gentlemen are upfront about what they’re after (‘send foot pic plz’), but one man went above and beyond in his pursuits. Posing as an academic, he sent several emails to my work account claiming dozens of women in the British media had submitted their shoe size to help him with a research project. He was just waiting for my details to finish his ground-breaking study. Although I never responded, I commend his efforts. I was never able to work out

Someone else with my name is wreaking havoc with my attempts to control the Twitter account I don’t want. Obviously, I haven’t been on Twitter other than to stick my toe in briefly, then pull it back out after realising how very cold it is in there. But I can’t work out how to deactivate my account. I’ve tried many times but it is beyond me, so I have had to stay on Twitter but not actually go on Twitter. This position was holding up fine, until I started getting emails telling me someone had logged into my account and if that wasn’t me I should do something about it.

New York Don’t let anyone tell you the Bagel is worse off than Kabul, where three people were recently shot dead by Islamist gunmen for playing music at a wedding. No siree, people over here are shot every day and night but not for playing music at a wedding. Give New York credit where it’s due. The city is a bloody horror if you’re living way uptown, way downtown, or in the Bronx, with the rest of Gotham experiencing a level of street crime not seen in a decade. Robberies and felonious assaults are up 15 per cent in a year and gun arrests by a whopping 20 per cent.