Shopping

There are only so many times I can watch Lord Sugar swivelling in his chair and reusing put-downs from three seasons ago before enough’s enough, so I’ve dropped in and out of the latest series of The Apprentice. But one contestant that has caught my eye is Victoria Goulbourne, the flight attendant turned online sweet shop owner (note: not sweat shop, despite what one unfortunate online review might say) from Merseyside. And while I pass no judgment on her business acumen, it did get me thinking: what a miserable thing an online sweet shop must be. Victoria’s company markets itself as the ‘UK’s most Instagrammable pick ’n’ mix’. Quite apart

I recently had a call with my accountant, a miniskirt-wearing, swashbuckling bon vivant and wine connoisseur. To soothe myself before we rang off – tax is always depressing – I brought up Waitrose, saying by way of apology for my erratic finances that most of my money went in the supermarket, a large branch of which is between my nearest Tube station and my flat. She hemmed knowingly down the phone. We both agreed it was a good use of funds. Life’s short – or might be. If one can, surely one ought to eat what one wants? And if that means a pair of smoked salmon, pea and lovage

The email landed in my inbox one afternoon, as I frantically sandwiched work in between feeding the dog and doing the school run, its subject saying: ‘A quick reminder for you, Antonia Hoyle.’ Oh God, what now? Had I forgotten to pay a bill? Missed a deadline? It was worse. I hadn’t left a review for a company I’d purchased skincare supplements from – and six days after their initial request, they sounded disappointed, adding reproachfully: ‘We would like to remind you that writing a review of your experience will help us improve our customer satisfaction.’ Presumably they were referring to customers other than me, because, having already forked out

Christmas shopping has its challenges at the best of times. Oxford Street crowds and high street tat; Black Friday generating more excitement than a White Christmas. And this year will, for many, be more challenging than ever. Who needs the Grinch when the cost-of-living monster threatens to steal Christmas? When looking to keep down the cost of presents, gravitating towards well-known British heritage brands might seem counterintuitive. The ‘big box’ instinct sometimes kicks in: the bigger the package the more expensive it’ll look under the tree, we reason. And many of us are guilty of buying presents that are more gimmicky and flashy than genuinely likely to get good use.