Predictable, repetitive and exploitative: Run Hide Fight reviewed
In this line of business you receive many emails from PRs ‘reaching out’ about their particular film, which I really must see, as it wowed a festival in Bulgaria. But the other day, a PR reached out to boast excitedly about a film because it had been savaged, which was a first. ‘The film has absolutely enraged Hollywood critics,’ this person wrote, with obvious pride, before quoting the following from reviews: ‘insanely poor taste’, ‘wildly misjudged’, ‘tone deaf’, ‘gross’. What’s more, this person continued, while critics hate it — it has a critics’ score of 25 per cent at Rotten Tomatoes, the review- aggregator site — audiences are loving it
