Sales of The Spectator: H1 2021
When the pandemic struck, we at The Spectator adopted the brace position. Like many publications, we furloughed staff and prepared for the worst. When subscription growth picked up, we became the first company in Britain to return the furlough money to the taxpayer and say we’d instead trade our way through the storm. Our last reported sales in 2019 were 83,000 (a record high) and we set a pretty big goal: to hit 100,000. I’m delighted to report that sales of The Spectator averaged 105,850 copies in the first half of this year, up 27 per cent on the first half of last year. Digital-only sales are popular but when new