How Trojan Records conquered the world
When Trojan Records attempted to break into the United States music market in the early 1970s, it hit an insurmountable barrier: the company shared its name with America’s most popular brand of condom. ‘It was a case of commercial coitus interruptus,’ says Rob Bell, at the time the label’s production manager. In America, Trojan signified rubber, not vinyl. The label proved to have greater staying power in the UK, where it was at the forefront of popularising Jamaican music. Founded in 1968 as a joint venture between Chris Blackwell’s Island Records and Lee Gopthal’s Beat & Commercial, from a Willesden warehouse Trojan introduced the music of Desmond Dekker, Lee Perry,
