Psychology

It’s not quite as bad as we feared: Sealed Air, the company in New Jersey that makes bubble-wrap, is not yet discontinuing poppable bubble-wrap. But its newly designed sibling, non-poppable bubble-wrap, surely spells the end for the real thing: it’s cheaper to ship, because it leaves the factory airless and thus can be ‘flat-packed for your convenience’. The companies who receive it will need to buy an expensive pump to fill the reams of polythene with columns of air, and that air will be beyond the popping power of human fingertips. Panic broke out among the bubble-wrap-popping millions across the globe on hearing the news of the threat to their

A year into his sentence on 12 counts of indecent assault, it doesn’t look like Rolf Harris has developed much of a sense of remorse. After seeing Mr Harris’s latest foray into song writing, his victims’ lawyer has said he mustn’t be given parole, and she has a point. Theodore Dalrymple (also known as Anthony Daniels), then a prison doctor, described in 1994 the baffling ability of violent criminals to avoid that uncomfortable emotion. A murderer came back from court having been sentenced to life imprisonment. A period of depression is, of course, to be expected after such a sentence, but this man was angry, not depressed. He was red

I don’t like to make business predictions, but — barring some apocalypse — I suspect there will be plenty of estate agents around in 2065, and occupying prominent high-street shopfronts just as they do now. This may seem an absurd prediction: after all, almost no one now uses an estate agent to find a house: we go to property websites instead. And, since we all assume the purpose of an estate agent is to find buyers for a house, a role usurped by Rightmove and Primelocation, we think the remaining days of the estate agency are few. However, perhaps the principal role of an estate agent is not to find

Go to a branch of Whole Foods, the American-owned grocery shop, and you will see huge posters advertising Whole Foods, of course, but — more precisely — advertising how virtuous Whole Foods is. A big sign in the window shows a mother with a little child on her shoulders (aaaah!) and declares: ‘values matter.’ The poster goes on to assert: ‘We are part of a growing consciousness that is bigger than food — one that champions what’s good.’ This a particularly blatant example of the increasingly common phenomenon of what might be called ‘virtue signalling’ — indicating that you are kind, decent and virtuous. We British do it, too. But

Have you noticed how often adults – particularly of the earnest, nagging variety who work in the public sector – are behaving like children? I don’t mean acting childishly, but literally behaving like children. Last week delegates to the NUS women’s conference were using ‘jazz-hands’ instead of clapping – in case it should trigger an anxiety attack. I can think of five-year-olds who would squirm at that spectacle. Meanwhile, Brown University in America recently debated sexual assault on campus. A serious topic, but the authorities deemed it necessary to create a ‘safe space’ full of play-doh, bubbles, calming music and colouring books. Yes, colouring books. But perhaps we shouldn’t be surprised. As the New York Times

A strange ritual takes place on Twitter most evenings at around 10.30 p.m. Hundreds of political anoraks start tweeting the results of the YouGov daily tracker poll due to be published in the following day’s Sun. Some of them are neutrals, but the majority are politically aligned and will only tweet those results that show their party in front. I often wonder what the point of this is, even though I’m guilty of it myself. It’s not as if anyone is going to see the tweet and say, ‘Ooh, I wasn’t going to vote Conservative, but now that YouGov has them two points ahead I’ve changed my mind.’ I can think

Few people know this, but hidden within the FedEx logo, between the E and the x, there is a small white arrow, pointing to the right. I feel slightly guilty sharing this with you, since from now until your death you will find it impossible not to notice this device. It is something which once glimpsed cannot be unseen. Perception can be irreversible: when you first see that famous blue/black or white/gold dress it may be fairly arbitrary whether you see it one way or the other, but you cannot unlearn your first impression. The brain resolves the ambiguity by making a snap assumption about the light in which it

Is it racist to be patriotic? Is patriotism, by definition, small-minded and exclusive? When you strip away the onion layers of sentiment about history and hymns, Shakespeare and lawn clippings, does it have a hateful heart? I ask because, as I’ve written before, I feel patriotic, and until recently I’ve considered this to be a good thing. I felt particularly patriotic at a service in Ravenstonedale, Cumbria, last week. I slid in late and guilty, amid snippy Sunday stares. After the sermon we trooped outside and in the suddenly sunlit graveyard the vicar whipped a trumpet from his cassock and began to play. A pair of starlings began their electric

It is a trick which often works on children. Do not tell them to eat vegetables; instead ask whether they want broccoli or spinach. Question such as ‘Red or white?’ or ‘Still or sparkling?’ are examples of placebo choice: a psychological hack which works rather like the placebo ‘door close’ buttons in lifts (which are usually not wired up to anything but exist to give impatient people the illusion of control). Such questions give the feeling of choice without offering much at all. The hack needs to be viewed with caution since it can subtly transmute ‘I prefer B to A’ into ‘I want B’. Watch out for canny estate