Psychology

Don’t know if you’ve noticed, but middle-class rules now require that every dinner party cheeseboard must contain at least two cheeses which aren’t very nice. Typically one will be a veiny French cheese which is not as good as Stilton; another may be that foreign thing with rind on it which isn’t nearly as good as Cheddar. I was baffled by this for a long time, until I realised that these cheeses are not bought to be eaten, but to signal the sophistication of the occasion. Economists might call them Veblen cheeses. (One day someone should make an inedible cheese called Veblenne. They’d make a fortune.) There are many forms

On a recent sodden weekend walk, I tried to cheer myself up by thinking: it’s not so bad. Not the slugs or the sky or the rain making its way down a gap between neck and waterproof. But I couldn’t do it. Losing heart, I turned back. Glump, glump, glump through the puddles. It rained through breakfast, lunch, tea and dinner. Same the next day. And the day after. I wore grey and sighed at the window. But I am aberrant. Melancholy is against the rules nowadays. I should have put on my yellow wellies, twirled my spotty umbrella, photographed myself in the garden and put it online with the hashtag

Another week, another spate of barmy campus bans and ‘safe space’ shenanigans by a new breed of hyper–sensitive censorious youth. At Oxford University, law students are now officially notified when the content of a lecture might upset them. In Cambridge, there were calls for an Africa-themed end-of-term dinner to be cancelled just in case it caused offence to someone somewhere. It all seems beyond parody. ‘What is wrong with these thin-skinned little emperors?’ we cry. But while we can harrumph and sneer at Generation Snowflake’s antics, we miss a crucial point: we created them. First, it is important to note that young people who cry offence are not feigning hurt

Almost every popular commercial product owes its success to two different qualities. First, it does the job it is ostensibly designed to do pretty well. Secondly, it has some quality that you might call ‘limbic appeal’. It delights or soothes our unconscious mind in ways which defy objective measurement. Much as it delusionally believes that it runs the show, the power granted to conscious reasoning within the brain is that given to a slightly colour-blind, utilitarian man when he buys a sofa with his wife. The man may have his own preferences, but he has a minimal role in the selection, involving as it does many complex factors that defy

We recently moved -offices from Canary Wharf to Blackfriars bridge. When you move after a long time in one place, you notice the surprising ways in which your behaviour is subliminally affected by your surroundings. On my second day in the new office, someone came from Victoria to meet me. After about 25 minutes of useful conversation, I thanked them and they left. Something about the encounter seemed strange; I suddenly realised that, back in the old office, I’d never had such brief meetings. Instinctively it felt discourteous to give anyone who had made the longer trip to Canary Wharf any less than 45 minutes of your time. This sense

[audioplayer src=”http://feeds.soundcloud.com/stream/261189280-the-spectator-podcast-the-wrong-right.mp3″ title=”Emily Rhodes and Lara Prendergast discuss the danger of books” startat=1095] Listen [/audioplayer] Who can forget the terrible climax of Howards End, when Leonard Bast is killed by a deluge of books? Death by books holds a horrible irony for poor Bast, as he had thought they were his salvation, seeking to escape ‘the abyss’ of poverty by reading Ruskin in the evening and trying to impress the middle-class Schlegel sisters by listing his favourite titles. Try as he might, he can only fail, as E.M. Forster shows books to be extremely treacherous: they don’t save Leonard Bast, they kill him. The power of books is all too

In the 1920s, the anthropologist Margaret Mead studied the people of New Guinea. She noticed that they hunted birds and squirrels but not flying squirrels. The tribesmen explained that they didn’t like flying squirrels: a thing should be either a bird or a squirrel. They wanted nothing to do with the dirty things. And while New Guineans of the 1920s were not leaders of scientific inquiry, Mead concluded that they were quite unstressed at work. Bear with me, because I think the flying squirrel may just be the answer to the stress epidemic that is killing us. Apparently, we’re dying of work-related stress. The media, psychologists and union leaders say

When I was at school in the 1970s, some of the richer kids would come back from their summer holidays with jaw-dropping tales about the wondrous places they had visited. Chief among them, as I remember, was Schiphol airport. ‘It was amazing,’ they would say. ‘There were shops and restaurants and stuff,’ and you could buy a Walkman for some insanely low price. A few others vainly tried to trump the Schiphol crowd by fancifully claiming to have been to Frankfurt airport and seen an actual sex shop there — an assertion widely disbelieved, certainly by me, until I used the airport 15 years later and discovered it was perfectly

In many ways a satnav is a miraculous device. A network of US military satellites more than 10,000 miles above the surface of the Earth, each broadcasting a signal with little more power than a 100-watt light bulb, allows a device in your satnav or mobile phone to triangulate your location on the ground to within seven yards or so. The system is so finely tuned that the clocks aboard the satellites must be calibrated to run 38 microseconds a day slower than Earth time to correct for the effects of general and special relativity. This allows your phone to know your location and, after factoring in real-time traffic information,

What happens when 95 per cent of people like something, but 5 per cent of people prefer something else? You might think natural democracy would prevail: that the 5 per cent would acquiesce and go along with the taste of the majority. Not necessarily. In many cultural settings, it is common for a small, intransigent minority to beat a much larger, tolerant majority. If you’re hosting a dinner party, for instance, all it takes is one git with a spurious ‘fenugreek intolerance’ to veto your best lamb curry. You might call this ‘the asymmetry of tolerance’, where certain social systems end up calibrated to suit their most inflexible component. If the majority prefers

I am one of those annoying, mildly claustrophobic people who sit at the end of a row in cinemas. There are plenty of things in life — films, plays, social events — which I can only fully enjoy knowing I can make a sharp exit at any time. It’s not that I leave: I just like to know I can. My idea of hell is a party on a boat. So I am rather enamoured with the new mobile-phone app Qkr, which lets you pay with your phone in some restaurants without waiting for the bill. It’s the honest man’s version of ‘doing a runner’. You check in on your

My heart is pounding, my hands are shaking and there’s a leaden feeling in the pit of my stomach. My pupils are dilated and my digestive process has ground to a halt. My sympathetic nervous system is kicking in and activating its ‘fight or flight’ response. And how do I know all this? Because the subject of ‘Stress, and the Body’s Reaction to It’ is one of the topics on the AQA AS-level psychology syllabus — an exam I’m just about to sit. Stress? I don’t just know about it. I’m living it. Three decades after I last took an exam, I am standing outside the sports hall of my