Why Neil Young’s Spotify boycott is a mistake
When Neil Young issued his threat to Spotify – get rid of Joe Rogan’s podcast or remove my music from your platform – he was probably hoping a chorus of other musical artists would weigh in behind him. After all, Spotify paid a reported $100 million to Rogan for the exclusive rights to host his podcast and, given that each episode attracts 11 million listeners, it must be quite a money spinner for the music streaming service. I’m sure Young’s music does alright on Spotify, but from a purely commercial point of view it was a no-brainer. Thankfully, only Joni Mitchell seems to have joined Young’s boycott so far, and