Lynton crosby

Tory campaign boss Lynton Crosby invited the former Australian Prime Minister John Howard into Conservative Party HQ on Thursday afternoon to give staff and ministers a mid-campaign pep talk. Firing up his audience with tales of beating Labour down under, Mr S hears the bit where Crosby’s one-time client lost both the 2007 election and his own seat, did not make it into the speech. After the Conservatives manifesto cover was lifted from the Aussie Liberal Party – another Crosby client – MPs are wondering what else will be ‘borrowed’ by the antipodean guru. ‘He’ll have us in cork hats by polling day,’ sighs one member of the old guard.

At 5.45 a.m. Lynton Crosby holds the first meeting of the day at Conservative campaign HQ. The aim is to work out what threats need to be neutralised that day and what opportunities should be capitalised upon. The early start isn’t macho posturing but a reflection of the modern media environment. The news now moves at such pace that a lie can go all the way round the worldwide web before the truth even has its boots on. The political weather is rarely more changeable than in a close election campaign. In this environment, the trick is to work out what actually matters: what might determine the election. But after

Earlier this year Lynton Crosby was accused of recycling a ten-year-old ‘attack ad’ the Liberal Party used in the 2004 Australian elections, to criticise Ed Miliband in the general election. At the time the advert was used in Australia, the Tory election strategist was helping to run the Liberal Party’s election campaign. Now it appears Crosby may have been ‘inspired’ once again by his former employer. Hugh Whitfeld, Europe Correspondent for the Australian Seven Network, has spotted a remarkable likeness between today’s Tory manifesto cover and one used by the Liberal Party of Australia as a cover to their policy book: Compared to: A Tory source denies they are in any way similar. At least there is

Are the Tories throwing dead cats into the election debate? This question only makes sense if you recall Boris Johnson’s 2013 description of a strategy deployed by an ‘Australian friend’ of his: ‘To understand what has happened in Europe in the last week, we must borrow from the rich and fruity vocabulary of Australian political analysis. Let us suppose you are losing an argument. The facts are overwhelmingly against you, and the more people focus on the reality the worse it is for you and your case. Your best bet in these circumstances is to perform a manoeuvre that a great campaigner describes as “throwing a dead cat on the table,

‘Mansion Tax Revaluation Information’, said the letter that came through my letterbox, in an envelope that screamed ‘council’ or ‘taxman’ or something alarming. The letter inside was carefully formatted to look official. ‘Your property has been identified as one which could be affected by Ed Miliband’s “Mansion Tax”. This could leave you with an additional bill of more than £20,000 per year.’ And then: ‘Labour has promised to introduce the Mansion Tax immediately. The Inland Revenue will send out demands for payment after the budget in June. That is three months away, are you ready and able to pay Labour’s Mansion Tax?’ You had to turn over the page for the

David Cameron is honest to a fault — or so he told us this week. While cooking lunch in the kitchen of his Oxfordshire home, he was asked, in terms, whether this is the last election he’ll fight as party leader. Yes, he said, it was. He was then kind enough to name three potential successors. And when shortly afterwards broadcast journalists grew greatly excited by this, he said he had done nothing more than give a ‘very straight answer to a very straight question’. But there is another question to which he will not give a straight answer: is he preparing for another coalition? The Prime Minister knows the

I have a friend who was a Young Conservative. Just the one, I promise, and he’s grown out of it by now. I remember him, though, back from a party conference, freshly despairing, some time in the bleak, dandruffy Tory doldrums of 2000-ish. ‘It would be very easy,’ I remember him wailing, ‘for them to have some funky lights and Morcheeba playing in the background. Couldn’t they at least do that?’ Easy or not, it would be another five years and two bald leaders before they’d do anything of the sort. By then it would be the Killers, rather than Morcheeba, but the idea was much the same. It’s easy

Last night’s meeting of the 1922 Committee was, I hear, not a particularly well-attended affair. This is odd because the speaker was Lynton Crosby, whose confident briefings tend to cheer Tory MPs up no end. But sources who were there say there no more than about 30 MPs in attendance. Crosby gave a short presentation in which he urged backbenchers to return every discussion they had in broadcasts and on the doorstep to the economy, but was then confronted by John Redwood over what the senior backbencher felt was a failure of message discipline from the government. Redwood complained that ministers were repeatedly distracting from the economy at the same time

Almost exactly five years ago, the Conservatives fired the starting gun for a general election — and shot themselves in the foot. ‘We can’t go on like this,’ said the poster, next to a picture of an airbrushed David Cameron. ‘I’ll cut the deficit, not the NHS.’ What on earth did it mean? No one seemed sure. As early as January 2010, it was horribly clear: here was a muddled party, preparing to fight an election campaign with a muddled message. Little wonder it ended in a muddled election result. This time, it should be different. The Tories have a professional, Lynton Crosby, running their campaign. He should be able

There is a simple political test for the autumn statement, does it make the economy Topic A again? The Tories’ election strategy relies on the economy being the dominant issue of the campaign. If it is not, it is very hard to see how Cameron and co can win.   The Tories want everything to be seen through the prism of the economy. Hence Osborne’s emphasis this morning that he can only put an extra £2 billion into the NHS because the economy is strong.   In recent months, immigration has supplanted the economy as voters’ top concern. This has been to Ukip—and not the Tories—benefit. This is why Cameron’s

The government has unveiled a set of measures to curb immigration. David Cameron has written an article in the Telegraph about what the government has already achieved and what it plans to do now. He has three themes. 1). To tackle illegal immigration. Cameron says that the government has shut more than 750 of ‘bogus’ colleges. He wants to go further: colleges will lose their licenses if 10 per cent of their pupils are refused visas. Cameron also repeats some of the provisions of the Immigration Act 2014. From November, for example, a system will be imposed to ensure that landlords have to account for the immigration status of their

Talk to most Tory strategists about Ukip and Ed Miliband and they say something along the lines of ‘Vote Farage, get Miliband’. They hope that this will deter people from voting Ukip or win back those Ukip supporters who are not irreconcilable to the Tories. The Telegraph has news that Labour’s private polling confirms the Tory view: Ed Miliband will win Downing Street if Ukip polls 9 per cent of voters, which it is more than capable of doing on current projections. The Tories, I suspect, will be fairly pleased that Labour has published this information. It reinforces what we’ve known all along: an unpopular left-wing party will win power

Modern Conservatives seem to be allergic to success. Every time things are going right, the party spasms. Sir John Major’s government nurtured a remarkable economic recovery, yet was beaten after its infighting appalled voters. In opposition, David Cameron acquired a habit of blowing opinion poll leads — a habit he did not, alas, shake off in time for the general election. And now, just as a Conservative victory at the next election looks likely, war has broken out again. What should have been a day of success for Michael Gove has ended in his being forced to apologise for briefing against officials in Theresa May’s department. And the Home Secretary,

Lynton Crosby addressed the Conservative parliamentary party last night about the party’s messaging for the European elections. Amusingly, I hear he told those gathered to watch one of his powerpoint presentations that while Jesus only had 12 disciples, David Cameron has 305 to spread his message. Perhaps the next Downing Street wooing event will see the Prime Minister handing out loaves and fishes to his backbenchers. After a rather off-message week, the Conservatives need their MPs to get into line and start talking about that long-term economic plan today as George Osborne unveils his Budget. One of the key words to look out for is ‘resilience’, which the Chancellor has