Do ‘Workington Man’ and ‘Worcester Woman’ decide elections?
National characters How useful is it to characterise an election with a single anthropological specimen such as ‘Workington Man’? ‘Worcester Woman’ was identified by Tory strategists ahead of the 1997 election as a key voter who had helped John Major win, against expectations, in 1992. Worcester was then a Conservative seat. Has the city followed the national trend since? 1992: Con 46% of Worcester vote, Lab 36% (Nationwide, Tory majority of 21) 1997: Lab 50%, Con 36% (Labour majority of 178 seats nationwide) 2001: Lab 49%, Con 36% (Labour majority of 166) 2005: Lab 42%, Con 35% (Labour majority of 65) 2010: Con 40%, Lab 33% (Hung parliament: Con/Lib Dem