Which party has the strongest message?
One interesting nugget from Lord Ashcroft’s latest batch of polling is what his focus groups in two seats – Sutton and Cheam, and Elmet and Rothwell – had to say about the parties’ messages. Here’s a quick summary: Conservative: ‘Finish the job and get back on track’. Labour: ‘Vote Labour to save the NHS’, possibly adding ‘and stop the cuts’ or ‘and tax the rich’. Liberal Democrat: ‘Vote Lib Dem to balance the extremes – to split the difference’. Ukip: ‘Leave the EU and control immigration.’ Greens: ‘Vote Green to save the planet.’ Ashcroft was also struck by the cut-through achieved by the Greens’ now-defunct policy of decriminalising membership of
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