Why you can’t ‘treat’ yourself
‘I hate sneak previews,’ said my husband. I think he was talking to the wireless, as he often does, not to me, since a broadcaster had just promised him a sneak preview. I agree that the terminology is annoying, as it is generally used as a ploy to pique interest in a subject, otherwise of no interest, by offering stolen pleasure. I am just as annoyed by an attempt to train our consumption as though we were pet dogs. On a train I was given a free shortbread biscuit, and on the wrapper it was labelled ‘Sweet treats’. Now, I regard shortbread as tolerable only if I am very hungry. But