Boris’s campaign is a triumph
Forget what you’ve been told about the Conservative leadership campaign. The Boris campaign’s weekend meltdown has not lost him the election. And Jeremy Hunt has not suddenly leapt into the lead. This is still Boris’s election to lose and the odds are that he will almost certainly triumph. The reason is simple. Boris is following the tried-and-tested playbook of successful campaigns the world over. He is speaking plainly and to the right people. And he has a simple message that he repeats often, reassuring party members that he is the man to trust on the issue that they care about: Brexit. In recent weeks, Boris’s campaign has changed dramatically. But this was a
