Innovation

I’ve always thought working in hospitality is like getting a free MBA – but one rooted in the real world rather than theory. So it didn’t surprise me to discover a brilliant business idea in a book about the restaurant trade. In Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, star restaurateur Will Guidara describes his quest to take Manhattan’s Eleven Madison Park from number 50 in the San Pellegrino restaurant rankings in 2010 to the number one spot in 2017. To check out the competition, Guidara takes a group of employees to the top restaurant on the list. Unsurprisingly, the experience is superb, and his

Rick Rubin is a legendary American record producer who co-founded Def Jam records, which helped popularise hip hop. He has worked with everyone from Johnny Cash (whose career he is credited with reviving) to Paul McCartney and Kanye West. He sat down with The Spectator’s Rory Sutherland to discuss creativity, Bach, Sherlock Holmes, JFK assassination theories and more. RORY SUTHERLAND: It’s a huge pleasure to see you again. Just for the benefit of older Spectator readers, it’s probably worth defining what a music producer does because it’s ambiguous. People might imagine someone sitting there, adjusting the levels on one of those enormous mixing decks. In fact you never touch any

In the late 1980s, a story entered advertising folklore. A group from an ad agency had boarded an evening train from Newcastle to travel home from a client meeting. On boarding, they learned that the buffet was out of action, and they were hungry. Happily, one of them was carrying in his briefcase a wondrous new brick-sized device called a mobile phone. After a series of rebuffed calls, he managed to find a lone Indian restaurant in Peterborough willing to deliver to their train when it stopped en route to London; there our hero duly handed a wedge of cash through the carriage window before taking delivery of the food.

This week, writing in the Daily Mail, Matt Ridley produced a devastating takedown of the government’s 2030 ban on the sale of new conventionally powered cars. He plans to pre-empt the ban himself by buying a brand-new petrol car in 2029. Innovation happens gradually and delivers its benefits unevenly – therefore it is stupid to impose it on everyone all at once  I thought he was right about almost everything, except perhaps that final prediction. He’s right to be sceptical about the environmental benefits of electric cars – especially in countries such as China (and, to a lesser extent, Germany) where electricity is largely generated from the filthier forms of

Steven Pinker’s latest book is called Rationality. Rory Sutherland is The Spectator’s Wiki Man. We arranged for them to meet at the Cucumber restaurant, where they discussed the logic of monarchy, gender-bending, and why academics are unreasonably obsessed with wine. Steven Pinker: Part of the reason I wrote Rationality was to ask, how there can be so much irrationality in an era that has the resources for unprecedented rationality. We invented a vaccine for Covid in less than a year. So why do people today believe in conspiracies like QAnon? Rory Sutherland: Conspiracy theories aren’t always irrational, and instinctive responses can serve you well. An instinctive person with no knowledge

I was once asked by a previous editor of the Times how to increase sales of the paper. I was slightly more circumspect, but the thrust of my argument was: ‘Don’t bother with all that news and opinion malarkey — just teach more people how to solve cryptic crosswords.’ My argument was simple. There are now 40,000 different places where I can obtain global news and metropolitan opinion, but there is only one Times cryptic crossword. ‘Play your cards right.’ I suggested, ‘and you can be the Bernie Ecclestone of cruciverbalism.’ Revive crossword-solving as a craze; create apps whereby two people can co-operate remotely on a single grid; run live

‘Get Brexit done, then Arpa’ read Dominic Cummings’s WhatsApp profile. Arpa was what’s now the American Defense Advanced Research Projects Agency. Mr Cummings has departed, but our very own British Arpa has arrived. Downing Street has tweaked the Yankee acronym to ‘Aria’ — the Advanced Research and Invention Agency. Its aim? ‘High-risk, high-reward’ scientific research. The cost? £800 million over four years. Ludicrous, no doubt: one of those fast-forgotten ‘eye-catching initiatives’ beloved of our leaders. But it got me thinking. We’re responsible for so many of the world’s great technologies and inventions. Steam engines, electric motors, television, telephones, incandescent light bulbs, the jet engine, computers, the world wide web, penicillin…

One of the staples of crime drama is the ‘cold-case squad’. This allows programme-makers to add period detail to the scenes set in the past, while the present-day scenes can show implausibly attractive forensic scientists hunting for clues in a creepy location such as a long-abandoned children’s home (an activity obviously best performed during the hours of darkness by two people who separate in mid-search for no apparent reason). I have often wondered whether it is worth establishing a cold-case squad for technology and science, to investigate those lines of inquiry that went cold 50 years ago but would now repay further investigation; or inventions that suffered from a miscarriage

In the past 30 years, I have driven about 8,000 miles in France in right-hand-drive cars. And I would be lying if I denied that one or two of those miles hadn’t been driven on the left-hand side of the road. This scared the life out of me. One second’s inattention elevated my risk of dying in a gruesome accident to levels previously experienced only by 1950s racing drivers or country and western singers. Yet driving on the other side of the road is surprisingly easy — provided you start out on the other side of the road. The error occurs in the first minute of driving: setting off at