Graphic design

‘Design. Humanity’s best friend,’ proclaims a row of posters outside the Design Museum. ‘It’s the alarm that woke you up… The card you tapped on the bus… And the words you’re reading right now. So embedded in our lives we almost forget it’s there.’ It is one of the ironies of good design that the better it is, the less we notice it. This is especially true when we really need it: when lost in an airport five minutes before the gate closes or battling helplessly down the wrong road. In these instances, the woman we invariably have to thank for helping us to find our bearings is currently the

Among the spoils of a lockdown clear-out was a box of my grandmother’s books: Woolf, Austen, Mitford and The Complete Nonsense of Edward Lear with a jacket by Barnett Freedman. You only need to see a corner of the cover — a stippled trompe-l’oeil scroll — to recognise the artist. Freedman, a Stepney Cockney born to Jewish-Russian parents in 1901, delighted in paper games. Maps unfurl, book leaves fly, cut-outs and cartouches abound. His designs are a miscellany of silhouettes, decoupage, concertinas, peek-a-boos, lift-the-flaps and grubby thumbprints. Edges are ragged, endpapers torn. On the dust jacket to Siegfried Sassoon’s Memoirs of an Infantry Officer (1931), a military map has been