How FHM readers lost their safe space
‘A victory for feminism,’ came the cries this week, as news broke that FHM was to close after 20 years. Then came a rush of virtue-signalling males proclaiming that they were surprised anyone still read that old misogynistic rag. Of course how many people actually read it is now becoming pretty clear, yet it was a question I found myself asking strangers while I was working as an intern at FHM in the summer of 2011, on a project meant to help rebrand the lads’ mag. The magazine was stuck in a funk after its 90s heyday and struggling to connect with millennials. Not as classy or as cool as
