Boris’s cunning has allowed him to share in England’s Euro 2020 glory
You campaign in poetry, you govern in prose. That was the formula of legendary New York governor Mario Cuomo and it served him pretty well over three successive terms in office. But it’s not quite right. Not these days. What Boris Johnson appears to understand and Keir Starmer does not is that a key factor is whether you know how to campaign in pictures. We are a long way from an election campaign, but the natural Johnsonian flair for a compelling photograph is already being revealed as a massive advantage for him when compared to the dull visual output of the opposition leader. Becoming the leader most associated with the
