Meet Millennial Millie, the new swing voter
An election looms and political parties are already talking ‘voter demographics’. Every few years, the wonks of Westminster pick a social stereotype and decide it represents a crucial group of swing voters. We’ve had Mondeo Man, Waitrose Woman and Pebbledash Person. Who will it be in 2024? It could be Deano, a snooty term used to describe aspirational lower-middle class blokes. Deano is proud to own a new-build house, a car bought on finance and a perfect set of pearly whites. He has had a bit of a tricky time recently, watching interest rates shoot up. Deano might have once voted Tory from his Red Wall seat, although after that