Donald trump

Nine years ago, before Cambridge Analytica existed, I caught wind of a research project at Cambridge involving the online measurement of the ‘big five’ personality dimensions. These are usually listed by the acronym OCEAN or CANOE: Conscientiousness, Agreeableness, Neuroticism, Openness and Extraversion. I made a note to go to Cambridge to learn more but, being low on conscientiousness, I never got around to it. Perhaps I dodged a bullet by not getting involved. When people say ‘It’s the early bird that catches the worm’, I always reply, ‘Yes, but what about the early worm?’ Besides, does personality alone predict behaviour? Perhaps not as much as Cambridge Analytica promised. True, had

From the outside it all looked haphazard and frenzied. A campaign that was skidding from scandal to crisis on its way to total defeat. That’s not how it felt inside the ‘Project Alamo’ offices in San Antonio, Texas where Trump’s digital division — led by Brad Parscale, who’d worked previously with Trump’s estate division setting up websites — was running one of the most sophisticated data-led election campaigns ever. Once Trump’s nomination was secured, the Republican Party heavyweights moved in, and so did seconded staff from Facebook and Google, there to help their well-paying clients best use their platforms to reach voters. Joining them were 13 employees from the UK-based

Gstaad The muffled sound of falling snow is ever-present. It makes the dreary beautiful and turns the bleak into magic. Happiness is waking up to a winter wonderland. From where I am, I can’t hear the shrieks of children sledding nearby but I can see the odd off-piste skier and the traces they leave. I can no longer handle deep snow, just powder. But I can still shoot down any piste once I’ve had a drink or two. For amusement I listen to the news: flights grounded, trains cancelled, cars backed up on motorways, people stocking up on food and drink as if an atom bomb had been detonated over

Returning to the United States a short while ago I received a stern talking to from an immigration officer. Why had I been in Paris longer than usual? I’ve lived in the US for nearly 25 years. I originally moved to be closer to my son, who was being educated nearby, and to my American wife’s relatives in Houston. We bought an old house in a small town about an hour from Austin. Built for his new bride by the only Confederate governor of Texas after he came back from the civil war, it’s rather eccentric. We fell in love with it immediately, planning to live there for at least as

Gstaad I caught a whiff of it as it rolled in from the east, the smell of hypocrisy being different from others that penetrate our olfactory nerves in everyday life. It was coming from Davos and it had a Graeco-Roman flavour to it. The prime ministers of those once upon a time great countries, Greece and Italy, asked for a Marshall Plan for Africa to solve the root cause of the migrant crisis that threatens the old continent’s existence. Just think of it, dear readers. Tsipras and Gentiloni, the former a liar, the latter unelected, both leading two basket-case countries, asking for a vast programme of wealth transfer so that