The customer isn’t always far-right
One of Dominic Cummings’s many insights in the run-up to the Brexit referendum was that ‘most people were both more right-wing and more left-wing than politicians ever realise’. Political obsessives naturally frame all questions – indeed shape their own identities – along a left-right spectrum, and so assume everyone else sees the world in similarly clear-cut terms. They really don’t. Indeed one of the most dangerous habits of journalists is their readiness to brand as ‘far-right’ opinions which are held by fairly large swaths of the population, many of whom might be otherwise left-wing in other contexts. What is risky about this is that it may achieve nothing other than
