The genius of Joe Rogan
Last month, just before coronavirus conquered the airwaves entirely, millions of Americans gave up two hours to hear a professor of epidemiology discuss the emerging pandemic. Despite its huge reach, not to mention its quality, the interview wasn’t broadcast on any of the news networks. Rather it was the work of a former martial-arts pundit and hallucinogenic-drug enthusiast who also happens to be one of America’s most popular — and influential — podcasters. Although it racks up some 190 million downloads a month, The Joe Rogan Experience tends to fly somewhat under the cultural radar — particularly in Britain. Even worse, his brash style and predominantly male fan base means
